True or False: Never separate how your site looks from what your site says.

The assertion that one should never separate how a site looks from what it says is rooted in the principle of cohesive design and communication. When designing a website, the visual elements (such as layout, colors, and typography) and the textual content should work together harmoniously. The visual aspects support and enhance the message being communicated, making it more engaging and understandable for users.

Separation of design and content can lead to a disjointed user experience. For instance, if the visual design is sleek and modern but the text is overly technical or cluttered, the overall message can become confusing or off-putting. Conversely, if the site’s appearance and its written content are unified, it reinforces the branding and improves user comprehension.

Saying it's false implies that there can be a clear distinction between aesthetic and content without detriment; however, this perspective overlooks the integral relationship necessary for effective communication and user engagement in web design. Good design is not just about aesthetics; it also fundamentally involves effectively conveying a message, and these two elements should never be seen in isolation.